A MEMORABLE PRODUCT-ORIENTED EXPERIENCE
For the Berlin postcard publisher Gutsch, Studio DE DRIFFT developed and realised a whole exhibition stand made of paper. What makes postcards so special? It is the physical material of paper and having the time to write them while enjoying a cup of coffee. The brand messages were visualised in black and white by an illustrator across the entire surface, creating a spacious, expansive experience. A perfect stage for the diverse, colourful products, bringing them into the focus of the observer.
Thanks to a newly developed, sustainable solution concept, taking into account all fire protection requirements, it was possible, for the first time at a German fair, to construct a stand of this size entirely with a special paper composite material.
The stand has demonstrably led to significantly more visitor contacts and direct increases in sales.