TEMPORARY SHOPPING EXPERIENCE AS CONCEPTUAL MARKET RESEARCH

MANNOMANN – the pop-up shop for men is a complete concept by Studio DE DRIFFT. The temporary shopping experience pursues the goal of examining market potential in the form of a real test. DE DRIFFT launched a brand with its own product portfolio and an experience-oriented shop concept for a period of just three months and communicated it to the target group. The holistic customer journey was based on a new understanding of men’s fashion retail and was reflected in particular in the clear target group language, the curated selection and presentation of the product range and in numerous event formats and promotions.

Market Research at its best. The shop concept met with great response and was disseminated within the user groups and the media. As a result, it was possible to identify relevant market information and derive insights.