A BUSINESS MODEL FROM THE REGION FOR THE REGION
With the regional brand HEIN YOUR NORTH, Studio DE DRIFFT developed a business model with a clear mission and realised it in the market. The concept harnesses the increasing demand for local products and customised solutions and is based on intelligently networked B2B and B2C markets in online and offline trade. With powerful stories, it sets itself apart from uniform, standardised products and establishes the brand as a seal of quality – trustworthy, personal, and down to earth – that fits perfectly to the region. Studio DE DRIFFT developed and implemented the business model – from the creative design and strategy to the operational processes and market launch.