NUMEROUS PERSPECTIVES – ONE STRATEGY

Continuously thinking ahead is one of the major business challenges of our time. Studio DE DRIFFT has designed and implemented the strategy development process for the UNIVERSUM^® Bremen Science Centre.

The objective was a strategy with a clear vision and concrete plans, as an orientation for action. The strategic direction was developed in interviews and workshops using a variety of methods, sometimes at high speed with pen and paper. Various different perspectives and future scenarios created a powerful field of interaction to drive the common thought process.

With respect and openness for divergence and complexity, a common vision of the future was created using various mental experiments.

Everyone involved became a designer of the future. A high degree of ambition coupled with acceptance of the provisional nature of the results, ensured the successful development of a defined self-image, positioning, a value proposition, fields of action and concrete activities.