A MARKETPLACE OF CULTURAL CHANGE

For the NORDSEE ZEITUNG, Studio DE DRIFFT realised a multifunctional spatial concept to make cultural change tangible. Based on the various different usage requirements and the heterogeneous target group, the 300 square-metre hall is flexible in function and content. The inviting library, the coworking area and the bar & play area convey the demand for knowledge transfer, agility and dialogue. The strategic corporate projects are presented as the central element and allow personal access to the topics of the future – beyond the executive level. With the “Denkarena”, a new set-up has emerged that breaks through learned patterns of behaviour and activates people to shape the future together.

In addition to the requirement clarification, conception and implementation, Studio DE DRIFFT also developed and realised the accompanying communication and activating measures.