INTERACTION AS EQUAL PARTNERS

Every two years, Deutsche Bahn uses the Regio.Signale congress to bring together decision makers from the public transport sector. The objective was for more than 400 representatives from the industry to enter into dialogue on complex issues on one day. Studio DE DRIFFT developed an interactive room concept with coherent sequence dramaturgy in order to meet this challenge with a contemporary event format. The central concept was to invite everyone to an industry campus. All the key topics were transferred into the room within their own scenes and conveyed in an intermedial way. The client’s desire to interact as equal partners was reflected in the space, dramaturgy and teaching methods, and in the replacement of the classical plenary seating in the campus hall with an impressive, large-scale dialogical atrium.

The congress demonstrably exceeded its objective and was rated very highly by participants and organisers alike.