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For the new product BIRDS Weissbrand, Studio DE DRIFFT designed and implemented a succinct, sustainable exhibition showcasing to support the brand core. The stand, measuring just 12 square meters, at the leading international trade fair for the bar and beverage industry (BCB in Berlin) really stood out among the stands of the big popular brands. The style concentrates on the association with an airport hangar and concisely transports the brand messages into the room accompanied by honest storytelling with (moving) pictures.

The showcasing proved to be highly popular with both the visitors and the press.