A SURPRISING TRANSFER OF KNOWLEDGE
The Universum focuses on the transfer of knowledge in a surprising, interactive way. Studio DE DRIFFT adapted this as a mechanism for the annual report. The concept aims to awaken the curiosity of the recipient and then to leave a lasting impression by delivering ‘wow’ factors’. It was thus possible to use an analogue medium to convey the science-centre experience to the recipients from the fields of politics, education, science, and the sponsors and supporters.